A non-profit organisation were facing numerous issues when managing sporting events for their members.

Ran their member database entirely out of Excel across multiple spreadsheets leading to:

  • Compartmentalised information
  • Poor data compliance
  • Increased risk of human errors
  • Wasted time by manually creating reports, then duplicating the manual entry in multiple locations to share across teams
  • Loss of data through users overwriting member data

Dirty data and poor data integrity:

  • Limited the ability to understand their members and their goals
  • Caused by lack of constraints around collection of data
  • No naming conventions
  • Inconsistent formatting

Low return on marketing efforts:

  • Wasted marketing expenditure caused by archaic “spray and prey” methods
  • No reporting or data insights available on what is very valuable data
  • No visibility on member trends 

BENEFITS 

Data Integrity

Enforcing required fields, restructuring naming conventions, setting up data rules, educating users and defining database structures ensured that accuracy and integrity of the data was achieved. 

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Reduced Resource Time and Cost

By removing repetitive manual efforts required for them to maintain their member database via a spreadsheet, we freed up multiple resources to be utilised on other more strategic work and enabled the business to review resourcing requirements in line with required budgetary cost reductions. 

Reports and Data Visualisation

Cleaning their data and putting rules in place to ensure data integrity allowed us to provide an array of reports giving them insight into member trends and valuable opportunities. 

Increased Customer Engagment

To avoid using the archaic marketing method of “spray and prey”, we implemented reports that highlight marketing opportunities, and provide clarity on whether their marketing campaigns are performing well or need strategy refinement. 

Enforced Business Rules

Designing the App to harness various business rules; with enforced restrictions in place, prevents users from deviating from company processes. 

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All of this is at NO COST and OBLIGATION FREE.

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